Sneaky Raccoon; In-depth Analysis

This typography was made by a Freelance artist; Sneaky Raccoon, who is formally known as Anna Mullin. She is a London based Graphic Artist Designer and Art Director who specialises in Identity design, illustration and typography. Her love for nature and animals comes from being brought up in a green Woodland in North-West Germany and (as she thinks) reflects in the graphic work that she produces. She has previously worked with a large amount of clients such as: Monsoon, Accessorize, Virgin Holidays, Nike, Kidrobot, CNN, Sony, the BBC and Pringles. At the moment she works for Kidrobot and Monorex, creating work for exhibitions and worldwide projects. 

I like this type because she has cleverly created an ambiguous meaning for the word 'not' (two meanings) by using an object; thread. The phrase says: 'forget me not' which means 'don't forget me', but Anna Mullin has given it another meaning by creating 'knots' with the thread used for the typography. In other words she has created a visual meaning of the word 'not' which is a 'knot' in the thread. 

This has influenced me to do a developmental experiment with my phrases about 'home'. After seeing this art piece I decided to make an idea of a type using thread that says 'A House Is Not A Home'. I decided to use this phrase because I will be using the same idea as Anna Mullin has created in the type above, using knots in the thread to emphasise the use of the word 'not'. 

This is the type I made: