Moca Advert Moodboard

1. Colours I will use; cream, red, brown and creamy brown
2. Font, product name, and slogan
3. Chocolate I will take a picture of. This is galaxy cookie crumble chocolate, the reason why I will use it is because the cookie pieces resemble the coffee that is suposedly in the chocolate I am advertising. 
4. The picture I will make using coffee beans.

Advert Analysis; Innocent Smoothie

Context:

This advertisement was made by the Innocent Smoothies company. It was created to advertise a new smoothie they made. This would be a very modern advertisement, I know this because of the techniques the creaters would have used. I believe that a digital camera was used to take pictures of the landscape, fruit and drink carton, and I think that Adobe Illustrator was used to add text to the picture. I have noticed that a 'chatty tone' has been used in the text on the advertisement for example where it says: 'You lucky old thing'. I think the purpose of this is so that anyone can relate to the advertisment. 

Meaning:

The caption ('We crush all of this... into this:) at the top catches your attention straight away as it is in a large font and is made out to be pointing at the product and fruit with the use of the arrows. This is effective as it immediately draws our attention to the purpose of the advert; the smoothie. This large caption also informs us on how the product is made. 

It think it is very clever how the most important text is in a small font and towards the bottom of the advert. This is because readers that want to know even more about the product will take their time to read more in-depth of how the product has been made.

Aesthetics:

The genre of art that I would associate this piece with is landscape photography. This is due to the background image, and the objects placed on the grass. I think that it is quite creative how they have displayed all of the fruit used in the smoothie, as a large pile of fruit as the amount will make people want to buy it, because that a healthy diet is essential. (This is a good sales technique). 

Scale is an important factor with this advertisement. This is because different size proportions have been used to catch the publics attention. For example: the large pile of fruit makes the product seem more appealing as it is presenting to us the fact that the smoothie is full of a lot of fruit. 

I like the way that bright colours have been used as this effects the publics mood while interpreting the advertisement; bright colours lift the public's mood, which could possibly make them want to buy the product. 

Personal Response:

I think that this is a good advertisement as the colours used are all attractive as well as the images, scales and particularly the text at the top that caught my attention when I first saw it. These aspects allow the advert to look fun and interesting. My favourite aspect of this advertisemtn is the visual, rather than the written sections. This is because the bright colours were able to lift my mood, particularly on the landscape image; the blue sky and green grass and trees reminds me of the summer which also makes me feel positive.

Screen Grabs; Edits Of Our Photo Shoot

Sharpen

Gaussian Blur

I edited this picture to have a sharp effect because I wanted the picture to look even bolder to show a clear link to the work of Henrick Bonnevier.                                                                        

Brush Strokes

Chalk and charcoal 

Glowing edges

For this picture I used the Gaussian Blur effect to show a contrast between a sharpened picture (above) and a blurred picture.  










I used this effect; Brush Strokes as I noticed that it gave a bold paint look that Henrick Bonnevier creates with his pictures that inspired me with this photo shoot. I think that this effect looks better than the 'sharpen' effect.    








I used this effect; chalk and charcoal to make the whole picture look as if it was drawn, rather than just the background. 











I used this effect to present the range of bright colours that Henrick Bonnevier uses in his photography that inspired me to take photos using this type of composition. 

Magazine Photo Shoot; Group Work

1. How we set up our first photo shoot; Henrik Bonnevier inspired:

For our Henrik inspired picture we focused on using objects with two colours just like he does in his pictures. The two colours we used were pink and blue. We ensured that we used two bold colours to show a clear link between our own photos and Henrik's photography. My group and I thought carefully about the composition; we wanted it to look planned, but as if it was planned to look random at the same time. The reason for this is because we believe that Henrik Bonnevier chooses the way that he places each object, but still allows it to give a random effect, because he doesn't place each object colour/size accordingly or in any particular order. We decided to have the same type of composition as Henrik created in this picture: 

Henrik Bonnevier's picture that inspired our idea

Our first photo

We placed the larges object towards the back; the bag, which is also not the same colour as the background.

This is the picture that we created after being inspired by Henrik Bonnevier. Objects used: - a pink bag 
- pink nail varnish
- a pink and white tub of vaseline
- pink lip gloss 
- a black and pink tube of mascara
- black glasses
- black thread
- pink bangle .
- two sheets of black sugar paper

We tried to stick to a colour theme; pink and black, just like Henrik used two colours in the picture above. We added the thread and placed some of it over the pink objects to add a pattern to the image and to show a contrast between the two completely different colours. If we could improve the picture, one way would be to change the composition of each object, making them stand up taller so that every object has an equal focus; I believe that the main focus of this picture we created would be the bag as it is bigger and is placed more 'up-right' compared to the other objects.    

 2. How we set up our second photo shoot; Andrea Bricco inspired:

 For our Andrea Bricco inspired we made it clear of what the main object is by drawing it (larger than the actual object) on a black piece of paper using white chalk in the same way that Andrea Bricco does. We chose to have a more 'planned' composition. This is because in the image below, made by Andrea Bricco she has clearly, carefully placed the food in a particular way as she thought of the presentation. Therefore we decided to place each object onto the black paper individually rather than placing them on top of each other.  

Andrea Bricco's photo that inspired our second idea

Our second photo

 

  
Objects used: 
- a pink bag
- pink and white tub of vaseline
- pink bracelet 
- pink nail varnish
- pink lip gloss
- a pink and black tube of mascara
- white chalk 
- one sheet of black sugar paper

If we could improve this picture I think that it would be to include different coloured objects, because in the picture above, made by Andrea Bricco, she hasn't used a particular colour scheme, and if we used random colours as she did, the link between our photo and hers would be even more obvious.

Out of the pictures that my group and I did, my favourite one would have to be the Andrea Bricco inspired picture. This is due to the fact that I am very fond of the way that we drew the main object on the sugar paper, allowing it to look like an illustration. By doing this we have included two different genres of art; illustration and photography which I think is very creative to do.

Henrik Bonnevier

Context:
This picture was done by a man named Henrik Bonnevier, born in 1972 who at first aspired to be a skiing photographer and is now a photographer that managed to create a CD cover, which he did not dream of doing. I believe that this picture is something you'd find in a magazine, for example: Vogue magazine. This is due to the fact that Henrik Bonnevier is clearly advertising one of the objects in the picture: Chanel perfume. The fact that he is advertising a perfume shows that the picture has a social context. 

Meaning:
I think that the theme of this picture is fashion and music. This is because he has used a variety of fashionable objects; a purse (which I think is the main focus); jewelery; and a shoe, as well as three pianos. The reason why I think that the main focus is the purse is because the Prada badge/logo is clearly shown, therefore that must be the brand Henrik is advertising. 

Aesthetics:
Henrik has used two very vibrant colours; red and blue which both stand out from each other. I think that this technique makes the image very eye catching. Just like Natsko Seki, Andrea Bricco and Rene Magritte, Henrik has created a surreal theme by playing with the size of the objects and making each object either smaller or bigger than the real life size version. He has done this with every object, except the purse that's being advertised. I think that he used a life size version of the purse because it's the main focus of the picture, therefore he allowed it to look large compared to some of the objects. 

 I have also noticed that the compostition of the objects seems very random, that could have possibly been done on purpose which make sthe image look very interesting. He has clearly thought about the colours he uses as they are both very bold and vibrant which creates a 'striking' effect.

Personal Response:
I think that this picture is visually attractive due to the use of bright colour, random composition and glossy effect on the objects. I think that the colours used can allow the person looking at the picture to feel very energetic due to the fact that they are very bright/vibrant. When I first saw it, it reminded me of a surrealist picture that Rene Magritte made due to the different sizes of objects that were unrealistic.

The picture by Rene Magritte:

Andrea Bricco In-depth Analysis

Context:
This picture was created and taken by Andrea Bricco, who is a photographer that grew up in Westconsin where her family owned a restaurant. I believe that her family owning a restaurant has a link to her main theme of photography; food. 

Meaning:
Andrea focuses on lighting as in the majority of her pictures, she avoids creating shadows which I think is done by using an overhead light. In this picture she has used food, which she does in most of her pictures, therefore she focuses on using everyday objects. 

Aesthetic: 

I like the way she creates images with food on a plate, especially how they look like landscapes. The fact that she has created a landscape image proves that she has concentrated and thought carefully on the composition of each object. Also, in other pictures for example: 

she has used illustrations using chalk. I think that using this technique is clever because when I first saw the picture I didn't know what food she had used, I then further observed the image and furthered my understanding of the picture and what food was used by looking at the drawing was. I believe that the drawing is a simple visualisation of the object/food she used. 

Personal Response:
The first picture that I have analysed reminds me of art work done by Rene Magritte and Natsko Seki. This is because Andrea has created a surrealist type of picture like Rene and Natsko have done. Andrea's picture seems surreal because the image she created is not actually realistic as she has used food to 'make' different things; a snow man, snow and the trees. 

Rene Magritte In-depth Analysis

Context: 
Magritte was a Belgian surrealist artist who became well known for his 'thought provoking' images. Originally he designed wallpapers, ads and posters, but he started painting after he recieved a contract from an art gallery. The purpose of his art was to allow the public to have a different view on things in life. He usually did this by placing floating objects in front of the face, and painted objects in unexpected contexts.

Personal Response: 

Rene Magritte has inspired me as my theme is dreams which relates to his theme of art; surrealism. I know this because he displays pictures in very unusual ways that would not be seen in real life. For example this image on the right; Personal Values.

Meaning:
I would associate this piece of work with the genre of 'conceptual art'. This is because the layout of them picture (the way the train is coming out of the wall) makes it seem as if it has a meaning. One meaning that it could have is 'time goes by'. This is because it is placed underneath a clock. I think that this work has a theme; surrealism. This is because when I researched Rene Magrittes surrealism art, I found this picture. The title: Time Transfixed gives me the idea that the train and clock symbolise something together.

Aesthetic:
I think that this work was done as a painting which makes it even more interesting as the shadows are clearly shown and all of the outlines of each shape are very sharp. 

Natsko Seki In-depth Analysis

Context:
Natsko Seki is a modern illustrator who was born in 1976 and grew up in Tokyo. She traveled to Brighton to study illustration and now works on a wide range of commissions, world wide. Natsko Seki's work is mainly influenced by the different architecture she sees wherever she is travelling, she collages pictures of her friends and family from photo albums as she believes that her work should be personal. This picture is a collage. I know this because she has stuck pictures of trees, giraffes and an elephant.

Meaning:
The genre of art that I would associate this picture with is landscape and I would say that the only theme is surrealism due to the use of the large elephants and giraffes in an open area with people playing. 

Aesthetic: 
I like the way she has used a variety of colours towards the top of the picture,for the same image; a tree. It looks as if she has used tissue paper for the trees which make the picture look very creative as she has also drawn and stuck pictures onto it. 

Personal Response:

I have selected this picture to analyse because I appreciate the use of surrealism which relates to another artists art work; Rene Magritte who also does surrealism. I also like the way that she hasn't included colour everywhere in the picture, but where she uses colour, it is mostly bright. Lastly, I love the way that she has ordered the colours at the top of the page, becasue it seems that as you go along horizontally the colours blend into each other. 


The landscape picture I made after being inspired by Natsko Seki:

Matthew Midgley In-depth Analysis

Context:

This piece was made by Matthew Midgely who does the same thing for a living as Georgina Luck does; freelance illustrating. He graduated from college in 1992 and is now illustrating in West Yorkshire. He develops his style continuously by drawing in a sketch book, while being influenced by other contempary illustrators that focus on the urban life.

This picture was done on November 3rd 2012 to keep an account of what he ate that day. I have chosen this picture to analyse because I am fond of the simplisity of the layout of each image. This simple style has influenced me to draw each of my Matthew Midgely inspired pictures on a seperate page each with no in-depth thought of the layout for each page.

Meaning:

To further my understanding of the purpose of the image I looked at what he has to say about the picture on this website: http://matthewmidgley.wordpress.com/. On the website he clearly states that it is a picture of the breakfast he had that day as he said: "For breakfast I thought I’d try a bit more of a minimalist style. Especially as this was the first morning I’d felt like anything for substantial than tea! I just wanted to tuck in!'' The genre of art that I would associate this picture with is illustration because it is presenting to us what he ate, therefore the subject of the work would be; breakfast.

Aesthetic:

For this picture he has used a biro pen for the outline and detail of each object and waterproof pens to add colour. This is his explanation for the use of materials: 'Black ink gives a crisp, defined edge to my drawing work. Once initial outlines and detailing is complete I add watercolour wash'. 

Personal Response: 

I have selected this picture to analyse because it has inspired me to draw to some pictures in the same style. However I decided to use different materials; a Fine Liner pen, colouring in pencils, and a black watercolour paint. I made this decision because I wanted to be able to visualise the comparison between the different materials. I think that the use of biro pens in Matthew's pictures creates a better effect, like Matthew said, it gives it a 'crisp' defined edge. Whereas the Fine Liner Pen that I used gives my pictures a softer effect. 

A picture I drew after being inspired by Matthew Midgely

 I found this picture that was drawn and painted by Lynne Chapman and decided to put it on my blog because it reminds me of the work done by Matthew Midgley. this is due to the concept of food used, and the techniques/ equipment used to colour in the picture. I can clearly see that she has used a range of watercolour paints to colour the image in, just like Matthew Midgely does. I like the way that she has decided to use a range of colours, giving each food item a contrast in colours, which makes the drawing seem more realistic.

Georgina Luck In-depth Analysis

The picture I made after being inspired by Georgina's picture on the right

Context:

This piece of art was made by Georgina Luck. In 2006 she graduated from Bristol School of Art. She is now a contempary freelance illustrator who has had a wide range of clients; Marks & Spencer, Friends Of The Earth, Malo Media and Parragon. Her art includes various editorial and publishing commissions, as well as inspirations of food, packaging and everyday objects.

This painting has been made using ink which is one reason as to why I have chosen to analyse this picture; Georgina has inspired me to do a painting of a ketchup bottle using the same material (ink) and technique (splashing the ink onto the picture).

Meaning:

I would associate this picture with the theme of 'Everyday Objects'. This is because the tomato ketchup itself is a food substance that can be used everyday with other foods. I believe that Georgina Luck was simply inspired by the ketchup bottle to paint this.

Aesthetic:

By looking at the painting I can see that she has used a pencil to draw the outline and labels on the product. I like the way that she has sketched the picture onto the paper rather than drawing a perfect image with no mistakes; this adds to the messy effect created with the ink. As I have said before, she has used ink to fill in the picture. She has splashed red ink and possibly dabbed it in slightly with tissue or a paint brush to show the actual tomato ketchup. Georgina has then used a paint brush to paint the different sections on the lable. I think she decided to do this because it would have been difficult to splash ink onto the smaller sections. It also seems as if she has decided to carefully paint the important sections of the product; the labels.

Personal Response:

I have selected this picture to analyse because this picture in particular has inspired me to do a painting of a tomato ketchup bottle using ink to add colour. I thought carefully about the way I applied the red ink to the picture as I wanted it to have the same type of 'tomato explosion' effect as Georgina created. I love the way she has selected those colours in particular because I believe that they are the correct shades to resemble the actual product.

The drawings I did after being inspired by Georgina's technique of drawing (drawing the outlines with a Fine Liner pen:
 
 

New Project; Magazines

Evaluation

1. Write an explanation of your brief: What did you have to do? How did you come up with the ideas for this project?
Throughout the course of the project I researched and analysed different types of typography. We used various equipment to do these experiments; computers; Adobe photoshop and illustrator, food, paint, ink, thread, flowers, pens and pencils. I then thought of a technique to use to apply to my t-shirt using my chosen phrase; 'Live Laugh Love'. To present my ideas and to help me think of what I wanted my final project to look like, I created a mood board and t-shirt designs. 

2. Write about the creative 'journey' of the project: How did you project and ideas evolve from start to finish through experimentation and research?
On my creative journey I had to figure out what technique (heat transfer or bleaching) I wanted to use to display the phrase : 'Live Laugh Love'. Eventually I decided to use the heat transfer technique to apply to different pieces; 'Live' and 'Laugh' which I wrote on the computer using Adobe Photoshop, and 'Love' which is a picture that I made using a Samsung digital camera. Throughout this journey as I gathered images and placed them on mood boards, I also created a mood board in my sketchbook and drew out some ideas of my final design idea. 

3. Who inspired your final outcomes?

Tien Min Liao and her use of hands presenting a type of typography is what inspired my final outcome. I think it was very creative for him to 'make' letters using fingers, arms and hands and paint. So I decided to do the same type of thing. However, rather than directly using people's hands and paint, I used their hand's shadows on the concrete which I think looked very interesting as the letters made are obvious as to what they are. 

An example of Tien Min Liao's typography: 

4. What saying or expression did you use? What technique did you use? Was there a link between your materials and the words used? What was it?

The phrase that I used was: 'Live Laugh Love'. To write the words 'Live' and 'Laugh' I used a font on photoshop called 'apple chancery' which is an italic font. Whereas to apply the word 'Love' I used a typography technique. I did this by using my friends hands and positioning their fingers to create the letters. They then placed their fingers high above the ground, blocking the sun light so that I could take a picture of the shadows.  

5. What do you think you have done well? What has worked? Are you happy with your final outcome?
I am very pleased with my final outcome because it looks exactly as I wanted it to. When I thought of the idea I was unsure if the picture and texts would go together. However, If I had a chance to change it I would use a darker colour for the text; ' Live Laugh'. 

6. What do you think you could have improved in your final outcome? There will be something - nobody is perfect!
If I could make an improvement on my final outcome, I would simply change the shade of pink I used for the text placed at the top. This is because I think it would allow the design to look more attractive. 

7. Conclusion: Overall how did you find the project? Would you like to complete more typographic work in the future?

Overall I found the whole project inspiring, creative and enjoyed as i discovered and experimented with different typography types. I will continue to do more typographic experiments in the future.  

Typography Checklist

WEEK ONE
 
Setting up a Blog

WEEK TWO
 
Hand Drawn Typography: Dry Mediums (sketchbook)
Blogging: Uploading hand drawn type (blog post)
Hand Drawn Typography: Wet Mediums (sketchbook)
 
Homework
 
Documenting your hand drawn typography onto your blog - including in-depth analysis of the work of Hennie Haworth and James Hancock (blog post) see lesson post for full details.

WEEK THREE
 
Watercolour Typography (blog post/sketchbook)
M&M Paris Typography (blog post/sketchbook)
Kinetic Typography (blog post/sketchbook)

WEEK FOUR

Experimental Type: Furry Font/Pin & Thread (blog post)
Experimental Type: Object Typography/Vladimir Koncar (blog post)
Experimental Type: Food Fonts/Ed Rushca (blog post)

WEEK FIVE

Oscar Wilson (blog post)

Hand Drawn Calligram (sketchbook)

Digital Calligram (blog post)

WEEK SIX
 
Fontstruction (blog post)
Si Scott (blog post/sketchbook) 
Bleaching & Heat Transfer (sketchbook/blog post)

WEEK SEVEN

Reviewing Experiments (blog post)

Mind Map & Initial Ideas (blog post)

Mood Board 1 & 2 (blog post)

Heat Transfer and Bleaching

Heat Transfer

Bleaching

Final Outcome

Final Design Moodboard

Reviewing Experiments

1. Which materials and techniques have you experimented with during the typography project?
I used various techniques and materials throughout the project as inspirations from various artists. One technique that I used was 'doodling' as an inspiration from James Hancock and Hennie Haworth's art work. Another technique that I used was creating words from food/ food substances as inspirations from Vladimir Konca. I used materials such as: Petals from flowers; rice grains, alphabet spaghetti, beans, pasta, spaghetti, sugar, salt and tomato sauce. I also used Adobe Illustrator and adobe Photoshop for a variety of experiments. I used Adobe photoshop for the following experiments: Calligrams, M/M Paris experiment, Watercolour experiment and my Furry Font. I used Adobe Illustrator for the following experiments: Kinetic type, Si scott digital experiment. I also used iFontmaker and Fontstruction to create my own fonts. Lastly, I used a stencil and bleach to print out the words onto a piece of fabric, as well as using one of my Si Scott inspired pieces to print onto a piece of fabric using the heat transfer.   

2. Have you explored and developed your ideas imaginatively? How have you demonstrated this? (give examples, link to posts or include images)
I changed my final idea for my t-shirt design; I wanted to only have my typography image on the t-shirt but then I decided to be more creative and use up more space and include words: 'Live' and 'Love. I did this because I think that it adds more concept to the t-shirt design and looks much more attractive. To write the words 'Live' and 'Love' I used an italic font and a pale pink. I used a pink font because I wanted to stay on the theme of love, and pink is usually associated with love. I then used an italic font because it ties in with the colour to relate to the 'romantic' theme of love. 

3. Have you researched a diverse range of artwork and completed this on your blog? who have you analysed? is you analysis in-depth?
I think I have researched and analyse a wide range of artists and artwork. Such as: Si Scott, Oscar Wilson, Hebock Lee, M/M Paris, Vladimir Konca, Tien Min Liao/Tin Min Liao, Hennie Haworth and James Hancock. 

4. Have you explored a range of ideas around the theme of 'Sayings and Expressions' within your experiments? What are they? How have they informed your ideas?
I have looked at a wide range of t-shirt designs that are currently in fashion to give me an inspiration for my final t-shirt design. 
 

5. Which techniques / experiments have been most successful? Why?

I think that my most successful experiments were, my heat transfer and my Vladimir Konca inspired experiments. I think that my heat transfer was successful because the patterns and words showed up quite clear and bright, and the lines were visible which was essential. I believe that my Vladimir Konca experiments (group work) were successful because the ideas using phrases and materials were conveyed very well. I know this because we ensured that the phrases/words we used related to the theme of the object e.g: pasta. 

6. Which techniques / experiments have been least successful? Why?

My bleaching experiment was one of the least successful because I added too much bleach to certain sections in the template. This made some of the letters look larger than the others, and much bolder which is not how I want it to look. Another experiment that I believe was one of the least successful experiments would be my doodles inspired by James Hancock and Hennie Haworth. This is because I didn't manage to fill in the whole page with patterns, pictures and words like James and Hennie have done in the examples shown. 

7. Which techniques / experiments will you be developing further for your final outcome? Why? 

The experiment that I will further develop is the heat transfer technique. I will do this by using a different picture that I took using a digital camera. It is a picture of the word 'LOVE' formed out of the shadows of my two friends hands on the concrete. I created this picture after being inspired by Tin-Min Liao's handmade typography, where he sometimes creates words by painting peoples fingers and having them make the shape of the letter with their hand.

8. What else can you do to further develop the techniques / experiments you want to use for your final outcome?

To even further develop the technique of bleaching I could use different size brushes for each letter. A smaller brush would allow me to change the font I'm writing in, this would be an experiment with typography.