Evelin Kasikov In-depth Analysis

Evelin Kasikov who created this art piece lives and works in London as is a the author of CMYK embroidery as well as a graphic designer. She graduated from Central Saint Martins with an Master of Arts in Communication Design and then spent 10 years working in advertising.

She challenges the different conceptions possible of embroidery, using typography and grid systems. Evelin Kasikov's illustrations have be authorised by The Guardian, WIRED and The New York Times. Her art work has also been published in different books and magazines.

The picture above is a simple example of a letter made using the cross stitching technique (made by Evelin Kasikov), that has inspired me to make cross stitching typography using thread on an embroidery hoop. Although I won't make bold letters using thread, I like the way that Evelin Kasikov has created a bold letter by stitching a variety of crosses to make the letter 'a'. I also like the colours she chose as she picked pale colours; pink, yellow and blue, as well as black which stands out amount the other colours.

Final Outcome Moodboard

This is a collection of photos that have inspired me for my final outcome. I have created a mood board with things that are associated with a prison; prison cells and barb wired fences, as well as things that are associated with home; an embroidery hoop and a series of home plaques. I have also placed on the mood board, images of black thread, grey thread and a blend of dark colours to show the colours that I intend on using for the exam. 

Experiments for Developments of Ideas 1 and 2

Development of Idea #1:

A gingerbread house that I made, with a phrase written on it; 'Habitat Candy Habitat'.

Development of Idea #2:

I made this typography using midget gem sweets and sewing pins to stick into the sweets.

Digital Experiment Using Photoshop

Original

Italic

Diffuse Glow

Water Paper

Plastic Wrap

Accented Edges

I experimented making typography using images of sweets on Adobe Photoshop. I did this experimentation to add to my ideas to choose out of for my final outcome. I made the 'S' shape by copying and pasting the pictures of midget gems on to the page and positioned them to make the letter. I then used different effects such as: 'diffuse glow', 'water paper', 'accented edges' and 'plastic wrap', so I hade a range of 'types' to choose out of for my outcome.

Vladimir Koncar

This typography was created by a man named Vladimir Koncar who lives and works in Zagreb as a multidisciplinary designer. He has had is work displayed in magazines and books and has won different awards throughout his career; European Design Award & Avicom Award. He also also works with companies such as Muze and Studio Cuculic where they have created Creative Cluster which is something that works on multimedia projects on development of different contemporary centres. Other occupations that Vladimir takes on are: handmade typography and filming short dance movies.

In this type displayed above, he has used gummy bear sweets to create the typography. I think he has done this cleverly as the sweets symbolise the phrase spelt out. He has created a visual and worded metaphor about the 'sweetness' of typography as it can't literally be sweet as you cannot taste it, therefore he is highlighting the greatness of typography (which is his opinion). The visual metaphor he has created is the symbolic use of sweets which relate to the greatness of typography. I like the way he has used all flavours of gummy bears as it makes the typography colourful and bright, also representing 'sweetness'.

I have chosen to analyse this piece of typography in particular as it has inspired me to create a typography outcome for my exam, using sweet foods/substances for example: sugar, syrup, sweets aswell as sweet wrappers. Using these objects I will make words/phrases e.g: 'sweet' 'sweet like sugar' 'it's like candy' 'home sweet home'. I am more keen on creating a type that says 'Home Sweet Home as I can create a calligram of a house.

As I have now decided what typography theme I will focus on (food typography), I will be experimenting with sweet, sugar and syrup creating words and phrases to do with/including the word sweet.

Moodboard

This is a handmade moodboard that I created using a selection of food and examples of typography, by Anna Garforth and Vladimir Konca that will inspire me for my final outcome. Using the different food displayed on the moodboard I will write out metaphors of phrases that seem ambiguous, which will allow the typography to relate to the exam theme: 'Covert and Obscure'. An example of a phrase: 'Sweet Like Chocolate'.

The phrases 'gone with the wind...', 'sweetness' and 'morning tea refreshes my mind' were made by Vladimir Koncar and the word  'bite' was made by Anna Garforth.

Experimentation; Words (Group Work)

Hammering the material onto the board with pins

Hammering pins onto board

Almost finished outcome with paint, ink, pins, nails, materials and thread

This typography experiment was done as a group. We decided make our own typography using the words of the exam theme: Covert and Obscure. We used a range of materials creating different textures and a variety of colours; we used coloured thread to wrap around the pins and needles we hammered around the edges of each letter; coloured ink and paint to splash and doodle on the board, lastly we used material from different clothing to stick on some letters. We tried to create a 2D effect using the paint and pencils to write the letters, aswell as a 3D effect using thread and pins. I think that adding a range of aesthetics to the typography makes it more appealing to the eye.