Vladimir Koncar

This typography was created by a man named Vladimir Koncar who lives and works in Zagreb as a multidisciplinary designer. He has had is work displayed in magazines and books and has won different awards throughout his career; European Design Award & Avicom Award. He also also works with companies such as Muze and Studio Cuculic where they have created Creative Cluster which is something that works on multimedia projects on development of different contemporary centres. Other occupations that Vladimir takes on are: handmade typography and filming short dance movies.

In this type displayed above, he has used gummy bear sweets to create the typography. I think he has done this cleverly as the sweets symbolise the phrase spelt out. He has created a visual and worded metaphor about the 'sweetness' of typography as it can't literally be sweet as you cannot taste it, therefore he is highlighting the greatness of typography (which is his opinion). The visual metaphor he has created is the symbolic use of sweets which relate to the greatness of typography. I like the way he has used all flavours of gummy bears as it makes the typography colourful and bright, also representing 'sweetness'.

I have chosen to analyse this piece of typography in particular as it has inspired me to create a typography outcome for my exam, using sweet foods/substances for example: sugar, syrup, sweets aswell as sweet wrappers. Using these objects I will make words/phrases e.g: 'sweet' 'sweet like sugar' 'it's like candy' 'home sweet home'. I am more keen on creating a type that says 'Home Sweet Home as I can create a calligram of a house.

As I have now decided what typography theme I will focus on (food typography), I will be experimenting with sweet, sugar and syrup creating words and phrases to do with/including the word sweet.

Moodboard

This is a handmade moodboard that I created using a selection of food and examples of typography, by Anna Garforth and Vladimir Konca that will inspire me for my final outcome. Using the different food displayed on the moodboard I will write out metaphors of phrases that seem ambiguous, which will allow the typography to relate to the exam theme: 'Covert and Obscure'. An example of a phrase: 'Sweet Like Chocolate'.

The phrases 'gone with the wind...', 'sweetness' and 'morning tea refreshes my mind' were made by Vladimir Koncar and the word  'bite' was made by Anna Garforth.

Experimentation; Words (Group Work)

Hammering the material onto the board with pins

Hammering pins onto board

Almost finished outcome with paint, ink, pins, nails, materials and thread

This typography experiment was done as a group. We decided make our own typography using the words of the exam theme: Covert and Obscure. We used a range of materials creating different textures and a variety of colours; we used coloured thread to wrap around the pins and needles we hammered around the edges of each letter; coloured ink and paint to splash and doodle on the board, lastly we used material from different clothing to stick on some letters. We tried to create a 2D effect using the paint and pencils to write the letters, aswell as a 3D effect using thread and pins. I think that adding a range of aesthetics to the typography makes it more appealing to the eye.